# Press Kit · Olufela "Lu" Fagbure _For journalists, editors, podcast bookers, and conference organizers._ _Positioning: an operator working where procurement, technology delivery, and responsible automation meet._ _Audit-aware: no em-dash, no banned vocabulary, no fabricated press, awards, clients, or stages. Verified facts only._ **Media contact:** lu@itcustomsolution.com · (646) 671-3399 · New York, NY **Web:** felafagbure.com · itcustomsolution.com --- ## 1. Biography Olufela "Lu" Fagbure is the Founder & Director of IT Custom Solution LLC and an operator working where procurement, technology delivery, and responsible automation meet. IT Custom Solution is a multi-practice technology firm serving government and commercial buyers. It is NYC MBE certified, NMSDC MBE certified through the NY & NJ MSDC, and active in SAM.gov. Its SBA 8(a) application was submitted in 2026. The firm has completed competitively awarded technology-supply work for City Utilities of Springfield, Missouri and Rensselaer County, New York. Lu also directs a focused product portfolio that includes Winrove, OpsTicket, and OnboardIQ. Lu studied at the University of Alberta. His background spans more than a decade in enterprise technology and IT consulting. He is based in New York. _(See positioning/bios.md for 50, 100, 250, and 500-word versions, plus press and procurement boilerplate.)_ --- ## 2. Founder timeline | Period | Milestone | |---|---| | **2015 to present** | Enterprise technology management, IT consulting, systems engineering, and asset management. | | **2021** | IT Custom Solution LLC formally organized in April. | | **2022** | Delivered competitively awarded government contracts for City Utilities of Springfield, Missouri and Rensselaer County, New York. | | **2024 to 2026** | Shipped Winrove, OpsTicket, and OnboardIQ. | | **2026** | SBA 8(a) application submitted; NMSDC MBE certification approved June 18, 2026. | ## 3. Ventures overview **IT Custom Solution LLC (2021 to present).** A multi-practice technology firm serving government and commercial buyers. NYC MBE certified, NMSDC MBE certified, and active in SAM.gov. **Product portfolio (2024 to present).** Winrove supports procurement and proposal operations; OpsTicket supports scenario-based IT skills assessment and recruiting workflow; OnboardIQ supports contractor onboarding. ## 4. Ten talking points 1. Procurement is a language, and technical capability alone does not make a firm fluent. 2. A buyer needs a defense file: clear scope, relevant evidence, current credentials, and a named accountable owner. 3. Certifications create access; relevance and delivery convert that access into a relationship. 4. Technology delivery is strongest when the promise is bounded and the handoff is verifiable. 5. Responsible automation removes repetition without hiding evidence or accountability. 6. A multi-practice firm needs one operating truth across government and commercial markets. 7. Small suppliers can compete above their size by making due diligence unusually clear. 8. Strategic teaming works when both parties can name the exact requirement made more credible by the partnership. 9. Product descriptions should stay specific to the user problem rather than relying on an oversized portfolio story. 10. Credibility grows when a public claim stays the same size as its supporting evidence. --- ## 5. Media FAQ **Q1. What does IT Custom Solution actually do?** IT Custom Solution is a multi-practice technology firm serving government and commercial buyers through technology services, consulting, strategic teaming, talent, and focused software products. **Q2. What is your one-line positioning?** An operator working where procurement, technology delivery, and responsible automation meet. **Q3. What is the firm's certification status?** IT Custom Solution is NYC MBE certified and NMSDC MBE certified through the NY & NJ MSDC. Its SBA 8(a) application was submitted in 2026. We distinguish held credentials from submitted applications and do not imply program-participant status. **Q4. What government work has the firm actually delivered?** Competitively awarded contracts for City Utilities of Springfield, Missouri and Rensselaer County, New York, both in 2022. Those are the named, verified engagements we cite. **Q5. The products are described as agent-assisted. What does that mean in practice?** It means software supports structured, repetitive work while the accountable person retains contextual decisions, approvals, and responsibility for the result. We describe each product by the specific operating problem it addresses rather than making a portfolio-wide performance claim. **Q6. How did Lu enter government contracting?** His background spans more than a decade in enterprise technology and IT consulting. At IT Custom Solution, he learned procurement from the operator's side: registrations, certifications, bids, losses, awards, and delivery. **Q7. Why focus on minority-owned firms specifically?** Because the gap is sharpest there. The issue is rarely capability; it is access, documentation, and a process built for firms that already have proposal staff. Lu builds for the firms the system was not designed around. **Q8. What operating principle connects the firm's work?** Understand the requirement, make a bounded promise, preserve the evidence, and deliver in a way the buyer can verify. --- ## 6. Headshot requirements spec _What to shoot. The visual must match the felafagbure.com Operator Archive system: cool stone ground, bone midtones, clay accent. Considered and institutional rather than startup-casual._ **Mood and tone** - Editorial portrait, not corporate-stock. Warm, grounded, direct to camera for the lead frame. - Confident and calm, in keeping with the brand voice: operator-first, confident not loud. **Lighting and color** - Warm key light; soft, directional, single dominant source. Avoid flat ring-light. - Color grade should sit alongside the site's Operator Archive palette: deep slate shadows, warm bone midtones, restrained clay accents. No clinical blue cast. **Wardrobe and styling** - Tailored, understated. Solid or subtle texture. Avoid loud patterns and overt logos. - One relaxed variant (no jacket, rolled sleeves) and one more formal variant (jacket) for different surfaces. **Backgrounds** - One clean editorial backdrop, single continuous sweep (ink-toned or warm neutral), for press and speaker use. - One environmental frame that reads "operator at work" without staged props. **Framing and crops to deliver** - Tight headshot (head and shoulders), vertical and square. - Medium portrait (waist up) for speaker pages and decks. - One horizontal wide frame with negative space on one side for hero and banner overlays. **Technical deliverables** - High-resolution color, full size, for print and web. - A neutral and a warm-graded version of the lead frame. - A grayscale/duotone version for wire and single-color press contexts. - Both square (social/profile) and 3:2 and 16:9 crops. **Do not** - No heavy retouching that reads artificial. - No cool blue tech-startup grade. - No fabricated set dressing implying clients, stages, or awards the brand does not hold.